Logo refresh: Time-honoured values. Reimagined

Mannheim. Since our foundation in 2013, two square brackets have defined our visual identity. Positioned in the top left and bottom right corners, they frame the H&C Stader logo – symbolising an open book and alluding to our work as historians and researchers. Or, to paraphrase the saying: those who write, remain.

After 13 years, much has changed. Our company has grown, and our range of services has expanded significantly. Today, we support companies, institutions and organisations far beyond the traditional book – strategically, in terms of content and in communication.

It was therefore time for a logo refresh.

The circle represents the holistic nature of our services: a comprehensive, coordinated package of services covering corporate history. From historical research and analysis through to presentation and communication, right through to archiving and preservation. We cover the entire value chain. The circle symbolises continuity, reliability and our commitment not only to researching history, but also to preserving it for the long term and communicating it effectively. The modernised logo will be introduced gradually and will replace the previous design step by step over the coming weeks. During this transition phase, both versions may be visible in parallel – both digitally and in print.

Our new logo is therefore not a break with the past, but a logical evolution: it embodies our historical roots – whilst also reflecting what H&C Stader stands for today.